I try to think of this spot as a non-commercial short film since the combination of the shots and the voice-over put me into a calm, unhurried mood - however, try ignoring the parts involving the BMW. Put aside the fact that this is a car commercial basically telling you that surfing gets better with a BMW X5 (ha ha), for me, it all merges nicely together into a single piece of great visual storytelling.
Tim Boal with BMW X5 in Biarritz / BMW Magazine on Vimeo.
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